MEKHI BALDWIN
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The North Face

A visual guide to the footwear range of an iconic outdoor brand.
Art Direction • Editorial Design • Trend • Photo Selection
 

 

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  The North Face  footwear team needed a way to showcase and educate others about the various footwear styles within their range

The North Face footwear team needed a way to showcase and educate others about the various footwear styles within their range

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 Beginning with extensive trend and consumer research, I designed 13 books that not only outlined each footwear style family, but also identified consumer profiles, technical specs, and competition. 

Beginning with extensive trend and consumer research, I designed 13 books that not only outlined each footwear style family, but also identified consumer profiles, technical specs, and competition. 

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 From selecting photography and typography to designing unique layouts, each book features styling specific to its activity and style family.

From selecting photography and typography to designing unique layouts, each book features styling specific to its activity and style family.

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