Bridge. Connection. Communication.
His Health is a community of advocates + healthcare providers committed to raising the standard of care for Black gay men.
The His Health brand identity uses the "H" form to visually construct a bridge connecting providers to their patients.
In addition to the logo and brand guidelines, I also created preliminary visual design concepts for the website based on wireframes created by the UX team.
Bold. Youthful. Informed.
The companion identity — Well Versed — is an initiative using education, targeted articles + connection to local healthcare providers to retain young Black gay men in HIV clinical care.
The Well Versed brand identity uses a modern slash element as a symbolic starting point on the pathway to better healthcare. The logo itself uses bold typography and bright color to evoke a youthful feel.
In addition to the logo and brand guidelines, I also created visual design concepts for web and mobile based on wireframes created by the UX team.