My approach to creating textile designs at JanSport began with assessing the current market trends. I would then establish creative direction with mood boards and color palettes that were both trend right and on-brand.
In my role as graphic/textile designer I was primarily responsible for creative direction and design for the young mens collection. In addition to digitally illustrating and coloring the prints, I also created the patterns
in full repeat and sized specifically for the factory rollers.
Photography courtesy of JanSport