MEKHI BALDWIN
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JanSport Textile Prints

Bold + youthful textile designs for Jansport — the original backpack maker.
Textile Pattern Design • Trend Analysis • Color Palette Creation
All designs created in-house.

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My approach to creating textile designs at JanSport began with assessing the current market trends. I would then establish creative direction with mood boards and color palettes that were both trend right and on-brand.

 
 

In my role as graphic/textile designer I was primarily responsible for creative direction and design for the young mens collection. In addition to digitally illustrating and coloring the prints, I also created the patterns
in full repeat and sized specifically for the factory rollers.  

 
 

Photography courtesy of JanSport