MEKHI BALDWIN
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3 Waves Magazine

A magazine re-design for a diverse community of readers.
Art Direction • Editorial Design

 Asian Americans for Community Involvement ( AACI ) needed a re-design of their magazine,  3 Waves  that visually spoke to a broad range of their readers in Santa Clara County.

Asian Americans for Community Involvement (AACI) needed a re-design of their magazine, 3 Waves that visually spoke to a broad range of their readers in Santa Clara County.

 The Magazine works as an integral part of AACI's mission to improve the health and well-being of individuals, families and the Asian community.

The Magazine works as an integral part of AACI's mission to improve the health and well-being of individuals, families and the Asian community.

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 3 Waves has English, Spanish and Vietnamese translations. I designed layouts for each, and a minimal and flexible cover that could accommodate a range of photography geared toward different communities. 

3 Waves has English, Spanish and Vietnamese translations. I designed layouts for each, and a minimal and flexible cover that could accommodate a range of photography geared toward different communities. 

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 With the target demographic representing a broad range of ages and backgrounds, I used a combination of youthful illustrated spreads with more straight forward layouts. 

With the target demographic representing a broad range of ages and backgrounds, I used a combination of youthful illustrated spreads with more straight forward layouts. 

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