The North Face footwear team needed a way to showcase and educate others about the various footwear styles within their range.
Beginning with extensive trend and consumer research, I designed 13 books that not only outlined each footwear style family, but also identified consumer profiles, technical specs, and competition. Each book features photography, typography and styling specific to its style family.
Role: Art Direction, Trend Analysis, Editorial Design
Client: The North Face
Athlete Photography: The North Face
Unique. Fresh. Clean.
ADIMU (from the swahili word meaning “unique & rare”) is a naturally organic skincare line. ADIMU strives to help you care for your uniquely beautiful skin using only the best ingredients available.
The brand design itself is edgy and youthful incorporating fun colors, patterns and textures. The campaign ads use the ADIMU “A” as a frame element to highlight unique and diverse skin types.
Role: Art Direction, Branding & Logo Design, Naming, Packaging, Visual Design (Mobile) & Graphic Design
Photography: Brad Ogbonna, Michael Bailey Gates
bklyn boihood is a collective with a mission to spread love through community-building events, music and art while sharing their journey as bois of color who believe in safe spaces, accountable action and self-care.
2015 marked the 5th year of bbh's annual calendar. For this significant anniversary, I worked to create a sophisticated design that highlighted the beautiful photography as well as the stories of the bois featured each month. The gold accents work to add to this feeling, while the color pops serve as a reminder of some very important holidays.
Role: Graphic Design
Client: bklyn boihood
Portrait Photography: King Texas
Bridge. Connection. Communication.
His Health is a united community of advocates and healthcare providers passionately committed to raising the standard of care for Black gay men.
The His Health brand identity uses the "H" form to visually construct a bridge connecting providers to their patients. The secondary logos work for other applications like embossing and horizontal placements, while the rich orange-based color palette is warm and inviting.
In addition to the logo and brand guidelines, I also created preliminary visual design concepts for the website based on wireframes created by the UX team.
See companion identity, Well Versed.
Role: Logo & Graphic Design
James Baldwin remains one of America's most important writers, poets, activists and social critics. His work explores the palpable yet unspoken intricacies of racial, sexual, and class distinctions in America, and their inevitable tensions.
I re-designed some of Baldwin's most notable classics as a collection using simplified forms and the same typography for consistency across each book. I used bold colors contrasted with muted tones to mix the modern feel of the designs with a vintage aesthetic.
Role: Art Direction, Graphic Design, Illustration
Strength. Protection. Resilience.
The University of California, San Francisco developed the SOLAR initiative to help reduce pre-term births and stress during pregnancy for Black women.
I developed the SOLAR logo with an icon that visually highlights Black women's strength and resilience. I also created a distinct repeat pattern to be used on various types of collateral and merchandise.
Role: Logo, Illustration, Pattern Design
Client: UCSF, School of Nursing
The Sea Change Program is a non-profit organization dedicated to transforming the culture of stigma around abortion and other stigmatized reproductive experiences.
Their first book, Untold Stories: Life, Love and Reproduction highlights the stories of 17 individuals sharing about their unique sexual and reproductive experiences. I designed the cover for the book and illustrated 6 portraits of some of the brave storytellers. The circles used on the cover and in all of the illustrations represent the reading groups and communities people gather in to tell their truths.
Role: Graphic Design & Illustration
Client: The Sea Change Program
Zero Hour is a creative interruption. Each issue is dedicated to visually exploring a single theme, person, place or time through the work of different artists from around the globe. It is an ongoing personal project that allows me to explore different ideas, interests and concepts through curation and editorial design.
Role: Art Direction, Curation, Editorial Design
Bold. Youthful. Informed.
Well Versed is an initiative using education, targeted articles, and connection to local healthcare providers to retain young Black gay men in HIV clinical care.
The Well Versed brand identity uses a modern slash element as a symbolic starting point on the pathway to better healthcare. The logo itself uses bold typography and bright color to evoke a youthful feel.
In addition to the logo and brand guidelines, I also created visual design concepts for web and mobile based on wireframes created by the UX team.
See companion identity, His Health.
Role: Logo & Graphic Design, Visual Design (web)
Legacy. Movement. Culture Shift.
Black Feminist Future is an initiative informed by the legacy of Black feminist organizing and located at the emergent need to amplify the power of Black women and girls in digital engagement and culture shift for the 21st century.
Taking its visual cues from a history of afro-futurist aesthetics, the logo design looks forward to visually represent a future full of possibility. I also designed statement cards and initial flyers for BFF visioning salons using a distinct geometric pattern to further emphasize the "futuristic" feel of the brand.
Role: Logo & Graphic Design
Client: Paris Hatcher / BFF
Active. Connected. Youthful.
The City University of New York's Public Science Project conducts participatory action research as a strategy for a more just world. "What's Your Issue?" is a national project and survey made with LGBTQ & GNC youth to lift up their experiences. The ultimate goal of the project is to represent youth who are usually left out of the conversation.
I developed a word mark for What's Your Issue? that visually acts like a web - connecting the experiences of many into one. I also designed the website to act as a portal to the survey and a place for youth to find resources, voice questions and connect.
Role: Logo & Graphic Design, Web Design (Wordpress)
Client: The City University of New York (CUNY)
Website Photography: Public Science Project
Liberation. Strength. Song.
The Freedom Sung Project is an exhibition of photographs and video footage from South African protest movements.
The logo icon itself is active - evoking the singing and toyi-toying that has long been used in political protests in South Africa. The typography is strong and bold, representing the force and power of the protests themselves.
Role: Logo Design
Client/Photography: Tayo Jolaosho